Phatgnat Bulletin #8 (May 2007)… The End
Phatgnat used to create great community youth projects for brands and businesses.
Yup, we're done. Finished. Moving on and shutting up shop!
Actually, we're just retiring her for now because we're having far too much fun with our other venture MediaSnackers.
MediaSnackers also sends out a FREE fantastic monthly email digest focussed on youth-related new media and technology stuff. Check out the latest one here. We're not just going to move all 800+ of you over so if you like what you see please sign up here—be great to have you on board.
Over the past two and a half years operating in the youth-focussed cause marketing/corporate social responsibility sector, here's what I've learned:
THE GOOD
• the growth of investment into youth-related projects and initiatives by brands and businesses is HUGE and continues to grow;
• the money is matched by the enthusiam and growing understanding of the professionals/officers directly involved;
• even though it's still new, the impact on brand allegiance, sales and reputation is already being highlighted and documented.
THE BAD
• brands HATE talking about their work (so much so, that even offers of email/podcast interviews or blog features are turned down or not even answered);
• outside of the operational/departmental silos where this great work takes place the attitude is negative and blinkered;
• if you're not a marketing agency with pedigree then brands and businesses don't think you can offer anything.
No bitterness, just surprise. Not arrogance, just insights from personal experience. Overall, I leave the sector with a smile and the knowledge I made some new friends, did some great youth projects and impacted positively on the lives on some young people.
Again, don't forget to sign up to the MediaSnackers digest… I bid you farewell, good luck and healthy futures.
DK
Phatgnat Founder
+44 07787 535 737
phatgnat.com
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Phatgnat used to carry out exclusive annual research exploring the motivating factors behind young peoples purchasing decisions and if a brands community activities has an influence—download the (136kb) Executive Summary pdf by clicking above.
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